Search engine optimization is a quite complex however the thumb rule of it is to format your website in such a manner that Google crawlers can rapidly perceive and index its content. If it does not achieve that then it is like non existence on the internet and if it cannot recognize your code, usage of any amount of keywords cannot get you to the top ranks.
The challenge that many website developers and programmers used to face was that search engines worked peculiar; so you could end up with a high page ranking in one site but languish at the bottom of another search engine. What is the correct methodology to optimize your site so it performs extremely well on all search engines?
We can make use of the ROR (acronym for Resources for a Resource), an independent XML tool that translates your content in a manner that all search engines can recognize and act similar.
The main function of this tool is it makes the code crawling by Google or any other search engines easy to process and eliminates all major risks of skipping or ignoring a link.
ROR usually recalls its file structured feeds, which leads search engines as they parse the text. Contrary to Google Sitemaps, it is universally accepted and very easy to process. It's also more detailed in approach. It not only just gives "table of contents"; but also summarizes what's inside. It's also been in presence more than Google so its reliability is proven by time.