Previously which is years back the want for a product or service was done using manually searching using the paper bound yellow pages. While that is still the case for an gradually more petite segment of the population, today an internet search is element of almost 90% of customer purchase decisions.
The Yellow Pages by itself is now available online offering a collection of online services including mobile apps.
Even if you get most of your business through tittle-tattle, the potential clients who obtain a recommendation from a friend or colleague will go online to get more data before making contact. Your online presence will let know the tale of your business.
If you have still not established an online presence, here is an simple plan to get you started.
1) Maintain your domain name. Preferably, the name of your business is available. If not, look for a domain name that is as close as possible.
2) The next step you will need to set up hosting for your business site.
3) Build a basic WordPress site on your domain. WordPress sites run the extent from simple information pages to the sites of chief brands. It's easy to develop as you grow. If you are pretty tech savvy, you can get a WordPress site up and running quickly. If not, find a third party service provider to facilitate.
4) Set up a social media presence on Facebook, Twitter, Google +, LinkedIn, You Tube and Pinterest. You possibly won't need to be active on all of them; however you can make that choice later.
5) Start populating your business website and social media profiles with all the information that will help potential customers stumble on you. If you've been in business for a while, you should have resources that can be repurposed for the web. If not, this is the perfect occasion to start creating your brand.
6) Set up a Google Alert for your business name and your own name as well. This free service will inform whenever there is a mention of the terms you have an alert for. In addition you can also search for key words and competitors. From this data, you determine what your customers are already saying about you and join the conversation.
When you've completed these easy steps, you've capitalized your state on the Internet. As you continue to grow your presence, you will add content, follow others and gather followers, and find out more about how well you can do to serve your target market.