Central to every city and town will be a marketplace and meeting place. The literal intent is "gathering place". One can easily figure that in one of this places friends and families would barter pleasantries, people could meet and discuss about society and political issues, while businessmen could make proposals and closed deals.
These were much more than markets and were centers of life. The talks and meetings that happened here and the ideas that came from could have brought down governments, gave increase to new revolutions, and brought about new philosophy of life.
Over the centuries, some of these places in every civilization made it to the books of the universities prompting study and exploratory studies to recognize their centers of life.
In the modern times, whether it is Trafalgar Square which was used for political demonstrations and community gatherings or Times Square - better known as "The Crossroads of the World", one of the world's busiest pedestrian crossings having people gather from different countries and continents.
At the moment, with the confluence of internet, mobile devices, and communication mediums, the rush in social media networking, has made incursion into the individual's center of life to a click.
The talks in the social media spread like a wildfire. People have instantaneous opinion almost about every sphere of life. Be it is politics, sports, business, faith, or science; everybody is either talking or listening.
Facebook, Google, Twitter, YouTube and the likes introduced a virtual marketplace and an on-line meeting place called digital meet up. The members of these movements surpass populations of several countries. For instance, Facebook has a user base of more than billion, which is close to approximately 16% of world population.
Almost 85 % of online users search on Google and other search engines to find products and services they are looking for. What are you doing to ensure your business is found by your target audience?
Communication builds trust, trust builds community, and community builds brand perception. Communication is the heart of the community in the social media networking platform. On an average, about more than 400 million photos are uploaded to Facebook every day. The sheer volume, velocity, and variety of content is changing the unit of data from gigabytes to terabytes and reaching petabytes, thanks to billions of discussions in the digital forum. The talks could be about your company, your product, your service, it would a new idea or a shortcoming of your current product, it is significant to listen to the community and engage with them in an philanthropic manner to discover the riches in the digital marketplace.